Erica Allison

At Formation PR + Brand, our superpower is strategy. Everything we create is shaped by who you are, how you want to be understood, and the impact you seek. As a result, we’re a sought-after partner in the fields of nonprofit and philanthropy, healthcare, higher education, regional planning and economic development.

We provide diverse, relationship-based services that are customized to your needs, including PR, branding, crisis management, annual reports, websites, digital strategy, media campaigns, workshops and more. The Formation team is passionate about results and holds excellence as a standard in all respects – from our first day in the discovery process to the final delivery of each product.

Our commitment to creating through a strategic lens results in brands and narratives that are grounded in strategy. Campaigns utilize data and research. PR and crisis management are couched in a tactical understanding of you and your targeted outcomes. We leave nothing to chance, whim, or personal preference; we base it all on a strategic understanding of you, our client.

And because we believe that our clients are our partners, we craft solutions that are sustainable. Beyond creating amazing work for you, we recognize the importance of helping to maximize your leadership role in long term implementation. We are committed to empowering organizational teams. We know that when it comes to your organization, you’re the expert. We strive to provide you with tools, strategies and support that keep you in the driver’s seat long after our work together is complete.