“Are you and your team happy with your performance in the major gift arena? More and more nonprofits are realizing that they simply must have a robust major gift program. Why? Donor trends for one: We are seeing that smaller donors are decreasing across the board – in every charity sector. However, mid-level and major donors are stepping in with larger and larger gifts. Major gift fundraising is where the action – and the funding is – these days. Those gifts are not going to just walk in the door without an organized, structured approach.”
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