“It’s hard to succeed in the future without first analyzing the past, so sit down and create a physical list that notes where you went right and wrong in 2018. Did you target as many people as you wanted? Did you reach your desired social media engagement numbers? Raise as much money as you predicted? Once you answer questions like these, focus on the why. There are specific reasons why your organization met (or didn’t meet) each of its goals. identifying the root of your success or failure will help you decide which tactics you should carry over with you into 2019.”
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