“Major gifts fundraising is changing today. We are seeing new strategies emerging. And many time-tested strategies we’ve deployed for years are now enhanced – and are far more effective – using today’s new technologies. In our webinar yesterday, “How Major Gifts Fundraising is Changing in 2020,” Dr. Kathryn Gamble and I discussed the art and the science of successful major gift fundraising today – and tomorrow. Here’s an outline of the trends and new ideas that are creating more professional, far more deliberate, and much more successful approaches to donors.”
Read the full article here.