Cortina Jenelle Caldwell
Artists Designing Evolution
Asheville, NC
Unpaid Non-Profit Work (years):
Consulting Experience (years):
Summary of your consulting practice and relevant experience:

Cortina Jenelle Caldwell is the Founder & Creative Director for Artists Designing Evolution, LLC (adé PROJECT); Program Coordinator for WNC Diversity Engagement Coalition; and highly-sought freelancer in roles as facilitator, consultant, motivational speaker, trainer and writer. Combining experience, training and professional development as an artist, activist, community organizer, creative facilitator, social designer, and communication architect, Cortina specializes in trainings and consultation that is action-oriented, and impact-driven while being mindful of people and the planet, not solely profit.

Since 2007, Cortina has designed trainings, workshops, programs, and events centered on authenticity, community building, creativity, entrepreneurship, innovation, and leadership across the Southeast. In that time, Cortina’s clientele has included nonprofits, entrepreneurs, educators, community leaders, artists, festival producers, conference organizers, small businesses and activists alike. Cortina holds a Master of Arts in Management & Leadership; a Bachelors of Science in Business, Education & Social Science; and is a Certified Creative Facilitator through PYE Global (Partners for Youth Empowerment). Throughout her career, Cortina has received recognition as the WNC Minority Enterprise Development’s Emerging Entrepreneur of the Year (2012); 40 Under Forty: Asheville (2013); and inductee to Leadership Asheville (2014). Cortina has served on numerous Boards and Advisory committees, including MLK Jr. Association of Asheville & Buncombe County; YMCA 21st Century Horizons Program; Asheville Area Arts Council; Bele Chere; and Salvation Army Boys & Girls Club.

While serving as a consultant on the WNC Nonprofit Pathways roster, Cortina is available for client services in: Communications/Marketing, Diversity/Equity/Inclusion/Access, Organizational Development/Change, Organizational Management, Program Planning and Evaluation.



YES World
Web Design
Jovan Julien
Alignment Storytelling Integrator
Served as contracted web designer over the course of one year to redesign YES! World's brand and website presence.
Estrategia Consulting Group
Web Design
Jessica Estevez
Served as contracted web designer over the course of six months to redesign Estrategia Consulting Group's brand and website presence.
Strategic Marketing
Johanna Hagarty
Founder & Executive Director
Created strategic marketing campaigns for music+art festival(s), and artists. Designed facilitated interviews and storytelling opportunities for artists. Curated a media team and provide guidance on content and delivery


Asheville City Schools Foundation
Copland Rudolph
Development Director
Served as a coach and community listener for students of Asheville High/SILSA through the Listening Project. Facilitated community sessions for Equity Initiative, Developed series for storytelling and equity that will engage interested parties and community members connected to the Listening Project LIVE
Asheville Design Center/Mountain True
Chris Joyell
Served as artistic consultant on Creative Intervention project. Provided guidance and direction with an equity + inclusion lens. Collaborated and worked closely with other project members to execute on community event, project and surveying process

Organizational Development/Change

LEAF Community Arts
Community Relations Director
Jennifer Pickering
Executive Director
Served as contracted Community Relations Director for two years in order to conduct quality control, evaluation, and innovation of LEAF's cultural arts educations program.
Bountiful Cities
Organization Development
Darcel Eddins
Executive Director
Designed innovative, and dynamic programming that incorporated the arts + agriculture. Developed community outreach and relationship building plan. Planned and executed community events that would raise awareness of the organizational mission, and create a pipeline for engagement + impact
Asheville Area Arts Council
Organization Development
Janelle Wienke
Executive Director
Advised on arts-based programming, community initiatives, and grants. Served as a member of the grant review committee when needed. Designed Creative Sector Summit along with other consultants and community members

Program Planning and Evaluation

LEAF Community Arts
Program Planning
Schree Chavdarov
Global Engagement Director
Developed cultural exchange programs with a local + global focus. Designed arts education programs that incorporate developmental assets and sustainability indicators. Coordinated community events, installations at music + art festivals, as well as educational workshops and facilitated interviews with global Culture Keepers, and local Teaching Artists
WNC Diversity Engagement Coalition
Program Coordinator
Peggy Rowe
Coalition Chair
Served as contracted Program Coordinator for WNC Diversity Engagement Coalition, and overseeing the planning, execution and evaluation of the Networking Socials, Lunch + Learns, and Professional Development Series.