[From: http://www.thenonprofittimes.com]

“They’re here. Millennials gain prominence in society and commerce each year, making them an attractive population to help expand and diversify your organization’s donor base. What remains elusive, however, is how to attract this sect of donors, larger in number than Baby Boomers, after years of focusing on predominantly older donors — those who tend to be the most likely to give.”

Read the full article here.